Senior Associate, Paid Social

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description: KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com The Team Our performance media team blends collaboration, innovation and a shared passion for data-driven marketing across search and social. Team members feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our practitioners also tap into the Omnicom Search and Social Center of Excellences for specialized training, development, shared best practices, tools and collaboration. The Opportunity The Senior Associate, Paid Search & Social owns day-to-day strategy and execution across both channels, turning data into performance for our clients. You'll manage search and social campaigns side by side, spot where each channel can lift the other, and work closely with integrated media leads (programmatic, display, etc.) and creative and data teams. We're looking for a detail-oriented, organized self-starter who can juggle multiple deadlines in a fast-paced agency setting. You'll be a trusted voice with clients, a go-to expert on your team, and a mentor to junior team members. Responsibilities Strategy and campaign management Drive paid search and paid social strategy and tactics to meet client goals, integrating both channels into a cohesive performance plan. Oversee day-to-day campaign management across Google Ads, Microsoft Ads and major social platforms, and keep the team updated on activity. Lead creation of search keywords and ad copy, and partner with creative teams on channel assets and requirements. Manage priorities and ad-hoc requests so the team delivers on time and to client expectations. Analysis and optimization Analyze search query, audience and platform data to find trends and optimization opportunities, then make recommendations. Monitor account performance across channels and make timely adjustments to bids, budgets, targeting and creative. Design and run A/B tests to improve results. Build and analyze performance reports that turn data into clear insights and actions. Client and partner leadership Consult, educate and negotiate with clients and agency partners, highlighting wins and addressing obstacles and opportunities. Bring innovation to clients by sharing the latest trends, best practices, technologies and recommendations. Show sound judgment through proper escalation and strong problem-solving. Establish yourself as a cross-channel expert within your department and client team. Operations and quality Support monthly billing and reconciliation processes and protocols. Act as the quality assurance check for accounts, campaign builds and Excel workbooks. Identify ways to improve team efficiency and effectiveness. Team development Train, mentor and develop junior team members, guiding their growth and ensuring high-quality work. Qualifications Relevant post-secondary education, training or equivalent experience. 2+ years of hands-on paid media experience across both paid search and paid social, including client-facing responsibilities. Hands-on experience with Google Ads and Microsoft Ads, and with a bid management platform such as SA360, Skai or Marin. Strong knowledge of the paid social landscape, platforms and best practices (Meta, TikTok, X, Snapchat, Reddit, LinkedIn). Familiarity with AI-driven campaign types and automation, such as Performance Max, Advantage+ and scripts. Comfort with data, analytics and measurement across various data sources and methodologies; advanced Excel skills. Strong analytical and critical-thinking skills, with a passion for testing. Solid grasp of marketing and advertising principles, media concepts and creative requirements. Experience managing or mentoring junior team members and providing thought leadership. Collaborative approach with media owners, agency business units and partners. Strong communication and organization skills, and the ability to quickly learn new tools in a fast-paced agency setting. Preferred certifications Google Ads Search Certification Microsoft Advertising Certification Google Search Ads 360 Certification Google AI-Powered Shopping Ads and AI-Powered Performance Ads Certifications Meta Certified Media Buying Professional (or similar social platform certification) Plus Experience with direct-response and in-app campaigns. Prior performance media agency experience. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com. $70,000 - $75,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.