Data Strategy Director

Job description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

We are hiring a Data Strategy Director to shape how data, technology and innovation drive marketing transformation for a large client across Europe and Central Eurasia.You will bring together client teams, strategists, analysts and technology specialists to solve complex marketing challenges and turn ambitious ideas into practical, measurable outcomes. You will influence regional strategy while helping local markets succeed. This is an opportunity to lead work spanning identity, AI, audience strategy, measurement and emerging technology for some of the world’s most recognised brands.

Responsibilities

What you'll be doing:

• Own and evolve regional data and technology roadmaps, aligning teams and client stakeholders around clear strategic priorities.
• Co-create audience strategies with Planning and Audience teams, using business data and identity solutions to enable more relevant and effective reach.
• Guide data strategy decisions, including data partnerships, first- and second-party data, technology selection and responsible data use.
• Establish practical data governance, quality and reporting standards that connect global frameworks with local market needs.
• Embed evidence-based planning across integrated strategy and paid, earned, shared and owned media processes.
• Partner with Measurement teams to develop test-and-learn roadmaps, learning agendas and credible measurement frameworks.
• Lead transformation pilots across areas such as media, AI, production, influencer marketing and commerce, ensuring strong data foundations from the outset.

Qualifications

Skills we're looking for:

• Experience leading senior client relationships and turning complex data or technology topics into clear, actionable recommendations.
• A strong track record of creating strategic roadmaps and building alignment across multidisciplinary and geographically distributed teams.
• Practical knowledge of data governance, including standards, ownership, taxonomy, quality and reporting.
• An understanding of strategic media planning, digital channels and the role data plays in improving marketing decisions.
• Experience collaborating with technology, data science, analytics and measurement specialists to deliver business outcomes.
• Familiarity with marketing technology, advertising technology and major digital media platforms.
• A collaborative and adaptable approach, with the confidence to create effective ways of working when an established process does not yet exist.

Additional Information

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

#LI-TT1